Since 2020, we have been collaborating with True Roots Landscaping & Design, a St. George landscaping company founded by Steve Crossett. During the development of their website, we encountered a challenge with content creation due to the lack of visual material, since the company was new.
To overcome this hurdle, we captured photographs of the first few landscaping projects undertaken by True Roots in St. George, including a remarkable terraced landscape in the Stone Cliff community. These images served as a starting point for the website’s content, which we continued to update as we worked with the company.
To boost True Roots’ search engine optimization (SEO), we consistently refreshed their website content with blog posts, stories, and images of their latest projects, such as their entry in the St. George Area Parade of Homes in 2021. This approach has helped improve their website’s ranking for keywords like “St. George Landscaping,” “St. George Landscaper,” “Washington City Landscaper,” “Landscaper Near Me,” and others.
In addition to website content, we also managed True Roots’ social media presence, including their Google Business listing, Facebook, and Instagram accounts. We leveraged the extensive photo and video assets created over our three-year partnership to create engaging posts showcasing their work, reviews, and throwback content. We also produced several videos, from simple Reels and Stories to those uploaded to their YouTube channel, which we incorporated into their website for SEO purposes.